Promote: Prepare Your Pages and Yourself
Web site promotion is not just a matter of submitting your pages to as many search engines as possible. It involves preparing your pages and yourself to successfully promote your site.
Clean up your site:
The very first thing you should do is make sure your site is clean and error free. Update the grammar and content of your pages to be sure your message is correct and up-to-date. Update the coding of the pages to eliminate any and all coding errors. Go back to the basics if you need to and get the site working perfectly before you proceed. Many search engines have a heavy rating system based on the structure and code accuracy of the site.
Promotional building blocks:
You will need to prepare yourself to successfully promote your pages. This is not limited to just including information in your page, but also includes changing how you deal with those people who view your web pages. The list provides some insight into how you should prepare yourself to promote your pages.
Linking help page:
Help your visitors find their way back to your site. Providing information on how they would link to your pages from theirs. Not only does it help to increase traffic, but it provides you with the opportunity to get the visibility you prefer.
Bookmarks:
Another great way to get return visits to your site is to encourage bookmarks. A "bookmark" is used to save the URL (a web address) of a page you visit often. When a web page has been bookmarked the browser will save its URL for quick access at a later date. The visitor can then go back to this page at any time by simply clicking on the bookmark in the browser.
General references and resources:
When you are ready to put more into your web site, take a look at these great reference sites. There are many great and free learning resources available on the web that can help make your site better.
