Promote: Promotional Building Blocks
One of the most important things that you can do for your web site is to learn how to effectively promote your pages. This list provides just a few examples of the ways in which you can get users to continue to return to your web site.
Building Block Examples
Distribute your URL:
Get your web address (the URL or Universal Resource Location) out to others. This includes printed-media, advertisements, and your business card!
Cross-fertilize:
Go to other web pages that relate to your subject. Obtain the e-mail address of the author. Tell the author that you like the page and describe yours. Agree to exchange links on your pages.
Include your e-mail address:
Make your e-mail address available to get feedback on your pages. Users often help you keep the site current as well.
Respond quickly to inquiries:
There is no better way to impress visitors to your web pages than to show them that they are the most important part of your web site.
Use keywords:
Include keywords in your descriptions and on your home page for linking purposes. See the information on META Tags.
Build an honor roll:
Have a section of your site showing the great things that other people are saying about your web site. Be sure to include any awards or recognition your site has received.
Make use of newsgroups:
Go to newsgroups that pertain to your subject. Post short lists and articles no longer than a page on the newsgroups.
Periodically change and update your information:
This is a great way to keep people coming back to your site. Include a time line with realistic launch dates for fresh content on your page. Update the "What's New" lists on your pages regularly.
